What can social media and the mobility of it all do for "Brand You"?

Lately I've been having some discussions with friends around social media and how it’s changed what happens when people behave badly. How it can help you project the image you want.

I mean think back a few years to the "Kobe Bryant" issue, first the story broke in the paper that he had raped a 19yr old woman in 2004 and it was a few days before the so called record was set straight and Bryant was able to go back to convincing the world he's such a great guy. His PR team did a good job because 7 years later you really have to scour the web to find anything about him behaving badly! At first glance all you find is references to him being a "gym rat" how hard he works at being #1 and how high he can jump! Kudos to his PR team but have you ever thought about what they could have done with today's tools?

Well then, fast forward to 2011 where "social mobile media" and "social branding" reign supreme!

Now repeat after me and say the name "Charlie Sheen" yep that's right...I said it "Charlie Sheen"! Now "Google" him and what do you see...that's right you get all this stuff saying he's "winning"!

Really??? How can this be?? This man was fired from his job in the morning as a result from the night before wild partying antics! Ranging from drugs and sex parties around his small children to who knows what else!! I mean the man’s children were even removed from his custody!! And the next day he is winning! How can this be you ask? "Social mobile media" and "social branding"!!

Once Charlie sobered up, he began tweeting things like "What did they expect, I am "Charlie Sheen"?" "I'm paid to be a bad boy" and my favorite "I'm winning" after tweeting comments like these and of course hitting every talk show out there, it appears he is winning.

Now I hate to see "social mobile media" and "social branding" used for evil but I mean his tweeting broke a record for most new followers in a day! And this earned him a million dollar contract of sponsored tweets, He's youtube'd and facebooked and has racked up so many endorsements that he has in a few short day's replaced his income from the show 2 1/2 men!

Now for most of us we don't have as much "drama" in our lives as Charlie Sheen does, however in this tough job economy how will you use "social mobile media" and "social branding" to either help you keep your job or get you your dream job? It's just a thought....but what can "social mobile media branding" do for you?

If you need help defining or marketing "your brand" on the go the Social Mobile Media Marketing Diva can help you just call 888-546-7947!

QR codes, are they here to stay? Well the Social Mobile Media Marketing Diva certainly believes so!

So over the last few months we’ve all been hearing and seeing a lot going on in the “social mobile” world around QR codes and now I know they have not only arrived but are here to stay!! How do I know this because not only is the military using them to get the word out to possible recruits with slick video’s but Target and Macy’s are using them to push out styling tips from today’s hottest designers!
According to the statement Martine Reardon Macy’s executive vice president of marketing provided to Katie Deatsch of internetretailer.com, Macy’s has launched a new campaign called “Backstage Pass” which utilizes the new QR code technology in an exciting manner bringing their fashion experts and designers to the public as they shop at local Macy’s store via their mobile devices.

Oh and did I mention a certain “Social Mobile Media Marketing Diva” added one to her cover letter a few weeks back and OMW the response has been just unbelievable! So yes I would have to say that with Macy’s and Target joining the game QR codes are here to stay! So how will you use them in your marketing campaign? In your personal branding efforts? What creative ways have you seen them used?
Be sure you respond to this post with your QR code story & if you have time check out the show on Wednesday Tracey Dreby from Jagtag will be on talking everything QR codes!
Tata for now the Social Mobile Media Marketing Diva!
Be sure to catch my blog talk radio show, on Wednesday, March 9th! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with Eric Bryant and other industry experts, on how to creatively us QR codes! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.

Cupid pull back your bow and make a phone that the Social Mobile Media Marketing Diva can fall in love with!

Yeah yeah Valentines Day was a few weeks ago I know, but today the question “what would you absolutely love in a phone?” was put to the Social Mobile Media Marketing Diva. So I thought about it and was like Samsung was on the right track last year when they brought out the Samsung Diva S7070, as far as handset design and extra divalicous features go; such as the SOS message and Fake Call features for a date gone bad or get out of that oh so boring meeting! Even the beauty editing features on the camera was a great idea and the SMMMDiva really loved the smokey crystal feature as the engage button!! But dear Samsung, everyone knows that the 2011 Diva is also a business owner and she needs all of the features of the Samsung Epic as well as the features listed above!! I mean how do you expect for a true Diva to live without 4g connection speeds? And that tacky Diamond pillow design needs to go!! A mirrored finished with rhinestones’ and smokey crystals strategically placed on the handset to provide the Bling Bling effect would be better appreciated. An elegant matching Bluetooth ear piece and watch would be lovely too. The watch feature would act as a screen to view incoming calls and messages on while in a meeting…. the ear piece well y’all know what to make it do.
So Samsung if you could remake this phone and come out with the Samsung Diva 9000 (cuz the new version should be 2000 times better)before the end of the year…then viola there you have it the perfect phone for the Social Mobile Media Marketing Diva!

PS Dear Samsung if you could put a rush on it as the Social Mobile Media Marketing Diva turns 44 in 6 weeks!
If not I’ll tell Santa to bring it to me for Christmas …Orange, Lime green & Turquoise are my fave colors ;-)

Tata for now the Social Mobile Media Marketing Diva!
Be sure to catch my blog talk radio show, on Wednesday, March 2nd! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with industry experts, on how to build the perfect, interactive Social Mobile Media Marketing plan for Valentine’s day ! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.

Cupid pull back your bow and make my customers fall in love with my marketing...

With Valentine’s Day fast approaching now is the time to start you social mobile media marketing plan!
With just 3 weeks until Cupid starts letting those arrows fly it’s time to start engaging our friends/followers on Facebook & Twitter!!
So gather up all of your imagery and your best offer and let’s get to it!
Segment out your friends/followers. Separate those that use LBS apps to check in at their favorite places from those that are quick to share their experiences with others.
• On Friday the 28th it’s time to get interactive!
o Let’s start with a simple post/tweet asking our circle to participate in our FB/twitter Valentine’s Day truth or dare campaign.
o Follow that up with an initial offer to participate in your spectacular Valentine’s Day interactive event! In this case we are having a scavenger hunt to drive them to our stores.
• On Saturday the 29th it’s time to send out your 1st reminder about your 14 days of love spectacular Valentine’s Day interactive event!
• On Monday the 31st it’s time send out your 2nd reminder about your 14 days of love spectacular Valentine’s Day interactive event!
• On February 1st it’s time to get things started!
o Send out a Message update to your FB friends reminding them of your 2 spectacular Valentine’s Day promotions.
 For the facebook/twitter “truth or dare” promotion it’s time to start posting/tweeting your questions !
• At 8:30 am for the next 14 days post/tweet question of the day and advise that they have from 9-5pm your time zone to respond. Best truth answer /best dare picture wins that day’s prize!
• Daily winner’s go into drawing for the Ultimate Lovers drawing held at 6pm on Valentine’s day!
o Now it’s time to design our 14 days of love spectacular Valentine’s Day interactive event!
 Now there are several free resources you can use to build this promo such as foursquare, where.com and even facebook places but today we will be using SCVNGR.
• So go to http://www.scvngr.com/ and sign up, the service is free for a simple hunt!
• Go in and add your 5 challenges (you only get 5 with the free version). Give them a different point values adding up to 14 for the 14 days of the interactive challenge and viola you have just created your 1st social mobile media marketing campaign!

Be sure to catch my new blog talk radio show, on Wednesday, February 2nd! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with industry experts, on how to build the perfect, interactive Social Mobile Media Marketing plan for Valentine’s day ! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.
Tata for now the Social Mobile Media Marketing Diva!

It's Christmas time in the city! Ok well it's really Thanksgiving, but hey all the stores are decked out for Christmas....

So anyhoo...my favorite time of year is here!! I just love Christmas!! The smell of the cinnamon, the pine, the brisk air and The Shopping!

Ahh what a wonderful time of year!!

So have you seen the social mobile media marketing efforts being touted this year?? Well in a surprising move Nieman Marcus (I was a bit shocked as they don’t actually have a Facebook or Myspace fan page!*) has thrown their hat into the ring with the help of social media marketing firm Brickfish! Nieman Marcus has called on the firm to put together a shopping challenge for their customers.http://tinyurl.com/SocialMMMDivaNMpresents

The challenge is built so that it will allow users to put together the perfect wish list! In round 1 of the challenge there are 8 categories and there will be 5 finalist from each category**. Now the social element is that you can tweet, post to FB and various other websites; As well as ask your friends to vote for the wish list you created. You know they are gonna create their own!

Now I will tell you that the wish list that I created, posted to my facebook newsfeed just fine and my friends did what they were supposed to go and build one themselves. But I was still a little disappointed with the social mobile media marketing effort that Nieman Marcus and Brickfish has put together this season!

While on Nieman's microsite http://www.neimanmarcus.com/presentsperfectI noticed that they actually had a mobile element to their marketing efforts, this season. With their "Shake it" "Then shop it" iphone app

I was a little taken a back to find that Nieman Marcus only targeted a very small segment of the mobile population by not including apps for Blackberry and Android users! Nor did they have an SMS or text marketing campaign. But hey what do you expect from a company that has yet to finish connecting the dots on the social mobile media marketing revolution and actually add an engaging facebook fan page! I mean who just adds a FB wiki page?? http://tinyurl.com/SocialMMMDivaNMwiki

Anyhoo the Social Mobile Media Marketing Diva gives Neman Marcus & Brickfish a C- for their efforts!! Now to be fair to Brickfish please check out their webpage to see some of their more successful social media marketing efforts at http://www.brickfish.com/default.aspx

Tata for now the Social Mobile Media Marketing Diva!

* Nieman Marcus does have a company promoted FB Wiki page.
** Please see the Nieman Marcus presents perfect microsite for official contest rules.

This is just boo-tiful Social Mobile Media Marketing!

So in the spirit of Halloween (my 2nd favorite holiday)! I have reviewed some pretty cool Social Media Marketing Campaigns. Now I will admit they don’t have enough mobile engagement for me ….I mean y’all know how attached I am to my cell phone but they were pretty cute and both Sear’s and the Nightmare on 13th Haunted house in Utah get kudo’s , while the folks a Fright Planet here in Sacramento, Ca we look forward to how you attempt to engage us next year!
So let’s start with the haunted house since I love attending those…Ok so let’s start with Nightmare on 13th’s actual FB page the welcome page has been customized asking 1st time visitors to “like” the page but I would have ”liked” it to be more interactive perhaps sms sign up to receive haunted alerts all month(yep I just gave you a freebie…so not send the SocialMMDiva a check to ---- j/k) however your app http://www.decapitateme.com was really cute and easy to do perhaps sending this link thru a text link & letting folks do it via mobile would have been cute but the link appearing at the end to get a coupon was nice http://n13.hyperxmedia.net/avoidthelines/
and the youtube interviews and twitter feed really get you excited about attending so they get a A- for this year’s efforts….next year we will be looking for more!



Ok so after running through the Haunted House one realizes that they may need to work out a lil bit more so off to Sear’s we go!! Now if you have visited Sears.com this month you have heard about the shopping Zombies!! If not click here http://tinyurl.com/SocialMMDivaSears Again I would have love to see more mobile engagement but Sears did a good job here the twitter feed, you tube video’s and the interaction on the homepage were pretty cool so a B+ is their grade and I am sure that after the response to this effort next year will be an A+!



PS Fright Planet you’re gonna have to step up your game throwing up a “facebook” page is not Social Media Marketing! And as the SocialMMDiva says why wait until you or your customer is sittin in front of a computer to engage them? Life is Mobile!! And now Marketing is too.
BOO from the SocialMMDiva!

OMG Lifetime, What were you thinking!?! The SocialMMMDiva gives Lifetime & Jagtag a D for their Social Mobile Media Marketing effort!!!

Ok , so this morning I was going thru my e-mail and ran across one touting Lifetime’s first attempt at 2d barcode social media engagement for their new show ”The Fairy Jobmother” and you know being the very “Social Mobile Diva” that I am I was excited to see what they were working with!


So after a lot of digging I was finally able to find a copy of one of the posters for the show and tried to follow the steps that Lifetime TV Network & Jagtag used to attract and engage potential fans of the new show and let’s just say it was a good thing we were not following a recipe for a cake because we would have had a big mess on our hands!! And perhaps somebody in one of these 2 camps needs to read a previous post of the Social Mobile Media Marketing Diva’s called a perfect recipe for a multichannel social mobile media marketing plan! Because what they put together for “The Fairy Jobmother” was just plain awful!!
Anyhoo let’s get back to that poster with the 2d code…well it didn’t work (womp womp) so I went to the Jagtag home page and as luck would have it they had the 2d code there so I took a picture of it and e-mailed it to the e-mail address as quoted on the site specifically for Lifetime’s promo (what the hay is that about?) and I’m still waiting for a response! Then they direct you to Miso the “app” that is supposed to be a social TV viewing event (?) as the lead into their “Check in to win sweepstakes; now I don’t know about you but I am not going to go to a page other than “facebook” while watching TV to “check in” and talk about the show…I mean come on Lifetime have you not heard of “streaming” on your FB page? Not to mention that all of the people in my network who might be watching the show with me are already on Facebook!! And the FB streaming is a simple enough app to add not to mention you could tie in basic sms integration and engage people that way as well. Seems to me the only portion of this social media campaign that shined was the Kickstart your life app that they built on FB!
I understand Lifetime’s desire to compete with the big boy’s USA, CNN & Bravo when it comes to engaging your audience however this was a sad sad attempt! Next time instead of going to the fancy tricks like 2d codes perhaps they should work with a team who can give them a well thought out social mobile media marketing plan!!
Ok y’all the SocialMMMDiva has got to go bye bye for now….