A lil about the Social Mobile Media Marketing Diva

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Talented, creative and engaging Social Mobile  Media Marketing Diva with a primary focus on social shopping.  A self –starter  who is constantly immersed in every aspect of Social Media, Social Media Marketing, SMS Marketing and the habits of Social Shoppers; who utilizes the latest multi-channel, feature rich, communication technology (i.e. Mobile Text, IM, Email, Social networks, Blogs), to build customers Social Media Brand Identity.

Friday, October 29, 2010

This is just boo-tiful Social Mobile Media Marketing!

So in the spirit of Halloween (my 2nd favorite holiday)! I have reviewed some pretty cool Social Media Marketing Campaigns. Now I will admit they don’t have enough mobile engagement for me ….I mean y’all know how attached I am to my cell phone but they were pretty cute and both Sear’s and the Nightmare on 13th Haunted house in Utah get kudo’s , while the folks a Fright Planet here in Sacramento, Ca we look forward to how you attempt to engage us next year!
So let’s start with the haunted house since I love attending those…Ok so let’s start with Nightmare on 13th’s actual FB page the welcome page has been customized asking 1st time visitors to “like” the page but I would have ”liked” it to be more interactive perhaps sms sign up to receive haunted alerts all month(yep I just gave you a freebie…so not send the SocialMMDiva a check to ---- j/k) however your app http://www.decapitateme.com was really cute and easy to do perhaps sending this link thru a text link & letting folks do it via mobile would have been cute but the link appearing at the end to get a coupon was nice http://n13.hyperxmedia.net/avoidthelines/
and the youtube interviews and twitter feed really get you excited about attending so they get a A- for this year’s efforts….next year we will be looking for more!

Ok so after running through the Haunted House one realizes that they may need to work out a lil bit more so off to Sear’s we go!! Now if you have visited Sears.com this month you have heard about the shopping Zombies!! If not click here http://tinyurl.com/SocialMMDivaSears Again I would have love to see more mobile engagement but Sears did a good job here the twitter feed, you tube video’s and the interaction on the homepage were pretty cool so a B+ is their grade and I am sure that after the response to this effort next year will be an A+!

PS Fright Planet you’re gonna have to step up your game throwing up a “facebook” page is not Social Media Marketing! And as the SocialMMDiva says why wait until you or your customer is sittin in front of a computer to engage them? Life is Mobile!! And now Marketing is too.
BOO from the SocialMMDiva!

Tuesday, October 26, 2010

OMG Lifetime, What were you thinking!?! The SocialMMMDiva gives Lifetime & Jagtag a D for their Social Mobile Media Marketing effort!!!

Ok , so this morning I was going thru my e-mail and ran across one touting Lifetime’s first attempt at 2d barcode social media engagement for their new show ”The Fairy Jobmother” and you know being the very “Social Mobile Diva” that I am I was excited to see what they were working with!

So after a lot of digging I was finally able to find a copy of one of the posters for the show and tried to follow the steps that Lifetime TV Network & Jagtag used to attract and engage potential fans of the new show and let’s just say it was a good thing we were not following a recipe for a cake because we would have had a big mess on our hands!! And perhaps somebody in one of these 2 camps needs to read a previous post of the Social Mobile Media Marketing Diva’s called a perfect recipe for a multichannel social mobile media marketing plan! Because what they put together for “The Fairy Jobmother” was just plain awful!!
Anyhoo let’s get back to that poster with the 2d code…well it didn’t work (womp womp) so I went to the Jagtag home page and as luck would have it they had the 2d code there so I took a picture of it and e-mailed it to the e-mail address as quoted on the site specifically for Lifetime’s promo (what the hay is that about?) and I’m still waiting for a response! Then they direct you to Miso the “app” that is supposed to be a social TV viewing event (?) as the lead into their “Check in to win sweepstakes; now I don’t know about you but I am not going to go to a page other than “facebook” while watching TV to “check in” and talk about the show…I mean come on Lifetime have you not heard of “streaming” on your FB page? Not to mention that all of the people in my network who might be watching the show with me are already on Facebook!! And the FB streaming is a simple enough app to add not to mention you could tie in basic sms integration and engage people that way as well. Seems to me the only portion of this social media campaign that shined was the Kickstart your life app that they built on FB!
I understand Lifetime’s desire to compete with the big boy’s USA, CNN & Bravo when it comes to engaging your audience however this was a sad sad attempt! Next time instead of going to the fancy tricks like 2d codes perhaps they should work with a team who can give them a well thought out social mobile media marketing plan!!
Ok y’all the SocialMMMDiva has got to go bye bye for now….

Monday, October 25, 2010

The SocialMMMDiva gives LIONSGATE an E for effort at the attempt at a completely Social Mobile Media Marketing event.

LIONSGATE has entered the Social Mobile Media Marketing game for the release of their new movie “For Colored Girls” and the SocialMMDiva was slightly impressed! I mean after all they attempted to engage both the small percentage of smartphone users as well as mobile users in general!
Needless to say that overall I found that LIONSGATE’s attempt, unlike Verizon Wireless’ “How Sweet The Sound” event fell a bit short of memorable engagement!! Don’t get me wrong it was a fair first attempt (or at least I hope this was their 1st attempt!). But in the future I think they would fare well to emulate Social Mobile Media Marketing veterans USA network and Verizon Wireless to come up with a more engaging experience for their users.
I like the fact that you could interact with the movie posters by using QR codes to view the movie trailer or the “Living Portraits” gallery and even set a reminder for the opening day of the movie; the same can be done by texting “COLORS” to 30333 as well, however you were unable to download copies of the posters as wallpaper and when you click the FB link it took you to the “Madea” page instead of the “For Colored Girls” page!! Soo not cool! Also I felt their facebook page; mobile website and sms campaign did not flow well and in fact was very limiting. I mean if it were a campaign that I had ran I definitely would have included a countdown to the opening app or at the very least a twitter app (txt msg) that would be sent on the day of the movie release allowing them to tweet that #I just saw “For Colored Girls” and it was awesome# but that’s just me!
LIONGATE’S attempt however was ok… but it left this geeky SocialMMMDiva wanting more…. If you would like to view the webpage for the movie go to http://forcoloredgirlsmovie.com/ and the unprecedented gallery of “living Portraits can be viewed on-line at www.forcoloredgirlsgallery.com/.
As always if you need coaching on how to put together an “awesome” Social Mobile Media Marketing event for your company big or small just call the Social Mobile Media Marketing Diva! 888-546-7947 or go to www.onyxmobilemarketing.com for more info
Tata & Smooches for now The SocialMMMDiva

Monday, October 4, 2010

The Social Mobile Media Marketing Diva’s recipe for the perfect multichannel Social Mobile Media Marketing plan as presented by Verizon Wireless .

So have you often wondered how to create a Multichannel Social Mobile Media Marketing plan that ends up a successful and very interactive event? Well let’s take a look at the “showcase” of an event that Verizon wireless put on with “How Sweet the Sound” Gospel event.
First Verizon accepted the fact that you do not make money with gadgets & social media but that you make money with people who trust you! How do you build trust you ask? Build a relationship with your friends/followers help them to feel good about themselves.
Verizon’s commitment to help local churches to provide hope and empowerment to victims of domestic violence, by collecting old phones and refurbishing them. Provided the community with a warm and fuzzy feeling. Then by allowing those same churches to compete in a gospel choir competition to earn additional monies for their particular community service programs, created an even stronger desire to do business with Verizon for this community.
Content is the second most important item needed in this recipe and on the day of the “How Sweet the Sound” Gospel event Verizon provided the attendees with some awesome content! In the art gallery featured artwork was available to attendees as cell phone wallpaper downloads by texting HSTS with the associated number to 8940; attendees who participated in the gospel karaoke on the concourse were able to use Blackberry, iphone and Android apps to download recorded footage of their performances, not to mention the tried and true push to their phones via sms/mms technology. There were donation Hopeline Bins where attendees could donate used phones and accessories to Verizon Wireless’ Hopeline Charity which provides refurbished phones and accessories to victims of domestic violence. And of course Verizon V CAST demo stations were throughout the arena highlighting products and services and a free ringtone offer. During the show gospel singer Marvin Sapp added excitement to the call to action by allowing attendees to pick which song he would perform that evening by texting either song #1, 2 or 3 to 8940. And as an ongoing thing you can text MUSIC to 8940 to get music from the hosts and judges Donald Lawrence, Cece Winans, Tamela Mann and others. The audience supported their favorite choirs and singers with text-to-screen messages and were able to send pictures to the screen by e-mailing them to hsts@verizonwireless.com. Not to mention that the regional winner was determined by texting the word Choir and the choirs’ number of their choice to short code 47100. Now if you noticed throughout the event as the content was being provided Verizon collected cell phone numbers and e-mail addresses all night long! Giving the attendees various opportunities to opt in to their call to action campaign at the event and beyond, provided the third ingredient!
The results were amazing! You had to be there to hear people’s responses, so many of the attendees were talking about the Verizon Wireless brand! Accomplishing the fourth ingredient “brand recognition”!
And rumor has it that marketing exec’s over at Verizon were sending up praises and could be heard shouting Hallelujah! Now this is the perfect Social Mobile Media Marketing Recipe and that’s the gospel from the Social Mobile Media Marketing Diva!!

Smooches SMMMDiva