Where in the world is Ms. Gladys (aka the social influencer)?

Do you know where your customers play on the internet? Do you know which of your customers are like Ms Gladys the neighborhood gossip? No, well the Social MMMDiva has a few trips, tricks and tools to help you figure it all out!!

So lets talk about a few of the tools that I use to help me develop a successful Social Media Campaign. First up for discussion is Flowtown, if your company is currently collecting your customers e-mail addresses this will be a cinch for you to get started with! Just import all of your e-mail addresses and then click the insight tab and viola you now know what percentage of your customers are on what site along with the gender age and location of your most influential customers! This is just “the best”tool it keeps you from running all over the social web like a chicken with it’s head cut off!!

Ok so you figured out who your customers are and where they hang out to discuss the details of their lives ….now it’s time to find out who is the biggest influencer in the group(aka your Ms Gladys)! I know I know you’re wondering how in the heck do I do that! Well you use Klout.com!!

So here’s where what you learned at “Flowtown” becomes useful. Just take a few of the twitter names you got from your Flowtown dashboard and plug them into the search on Klout.com to find out that contacts Klout score. The people that are currently apart of your network with high scores(aka your Ms Gladys) you want to make sure that you keep them constantly engaged in all of your social media campaigns. Sending them direct tweets or posting specific specials to their Facebook wall! Let Ms. Gladys and her mouth do the marketing for you! It’s easier, cheaper and most often than not more successful too!

Now that you know who has Klout or should I say you’ve identified Ms Gladys and where she is sharing the details of hers and everyone else in towns lives, it’s time to get busy! Get out there and develop your best word of mouth marketing aka social mobile media marketing campaign ever!!

Smooches the Social Mobile Media Marketing Diva

PS Please be sure to comeback at let the SMMMDiva know how these tools worked for you !
Send me a DM @SMMMDiva

Tata for now!

With a little hardwork and an excellent coach you too can be a "Guru"!

So I am checking out my e-mails this afternoon and I see there is another e-mail giving tips on how to ensure “Social Media Success” and one from another “Social Media Guru” who has popped up and swears he can help me improve my business!!

I swear they are like weeds!

Honestly people Social Media is so new that there CAN NOT be that many guru’s! There are a few Subject Matter Experts who will one day grow up to be guru’s but for now..if you have the time to listen, read and engage people you too can be a self proclaimed”guru"!

Not to mention that since Social Media is still evolving the 5 things that worked for Company A & the 10 things that worked for Company B may not work for YOUR COMPANY!

Honestly the only way to really succeed is to join the conversations that people are having about you and your brand! Be authentic and consistent! Interact with them. Have them out to your place for some fun! Be sure to return the favor every now and then… if you are a local business stop by one or two of your followers events and bring some goodies! Or if you are a big company brand send your local team out with goodies. As Big Momma used to say “You can get more flies with honey than with vinegar baby”!

So there you have it you too can be a social media guru! But if you get lost along the way feel free to text or call the Social Mobile Media Marketing Diva for a few tips!

Tata for now

Did you remember to incorporate mobile into your social media marketing plan?

Ok so your company has finally put together a social media marketing plan and you think you’re ready to conquer the social media marketing world. Then BAM you are hit with the reality that life just went mobile!


From April 2009 thru April of 2010 mobile phone use as it relates to social networking grew dramatically during that time according to comScore MobiLens data. Social networking was the frontrunner of all mobile application categories with 240% growth during this time frame as the numbers of users increased from 4.3 million to 14.5 million! Now let me throw this question at you so did you include mobile in your social media marketing plan?

Now y’all know that I have told you from the start that social media marketing was way more than throwing up a facebook/myspace page & an occasional tweet but a full on compilation of marketing efforts! This could consist of several tools depending on the nature of your business. Your needs may range from facebook, sms/text message marketing, radio, print, TV integration to building a mobile “app” or even Bluetooth marketing!!

So there you have it! Time to go out and re-vamp your plans, now just remember that marketing in general is not a one size fits all type of outfit! Any true Diva knows that to get the proper fit it must be tailored for your individual personality & size. So while you have a social media marketing company handling your social media plan be sure they are qualified to take on the task of Social Mobile Media Marketing!

For more info on Social Mobile Media Marketing you can always contact the Social Mobile Media Marketing Diva at Karen@onyxmobilemarketing.com or 888-546-7947

Tata for now Smooches
the Social Mobile Media Marketing Diva!

Have you taken advantage of Google & YouTube to tell your company's story see our example"Looking for a Social Media Branding Expert"

So it’s been a few months since the Social Mobile Media Marketing Diva has been able to be “social”! Well she’s back my pretties, she’s back!


And the first thing on her mind is why haven’t I seen more companies using YouTube to interact with their followers? Also can people be a little more creative with Google? Now I know there are a few of you out there saying did the Social Mobile Media Marketing Diva put her braids in too tight?! No but after the cute little “Toy Story” ad using the Google search stories "app"; I expected to see more small business owners capitalizing on this. It’s really cute and it’s a good way to position you or your company as “the subject matter expert” in your field! Oh and did I mention it's free!

Now here are a few tips to help you tell the best story possible:

• If there isn’t a lot about you on the “web” you may want to post to a few blogs before making your Google Search story.
• Also the “app” lets you decide whether or not to use what you find on the web, blog posts, or images about you and your company.

Play with it before you upload your story to YouTube to make sure that you show yourself and or your brand in the best possible light!

Take a look at how the Social Mobile Media Marketing Diva used the “app” and then go make one for your company or brand!

P.S. Be sure to hit the like button on YouTube ;-)

Smooches the Social Mobile Media Marketing Diva