A lil about the Social Mobile Media Marketing Diva

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Talented, creative and engaging Social Mobile  Media Marketing Diva with a primary focus on social shopping.  A self –starter  who is constantly immersed in every aspect of Social Media, Social Media Marketing, SMS Marketing and the habits of Social Shoppers; who utilizes the latest multi-channel, feature rich, communication technology (i.e. Mobile Text, IM, Email, Social networks, Blogs), to build customers Social Media Brand Identity.

Tuesday, April 3, 2012

Add Pinterest to your Facebook Fan Page in just a few easy steps!

Yep it’s that time to talk Pinterest, again! The service and strategies just continue to grow at an extraordinary rate, more and more businesses want to incorporate it into their social media strategies. Marketers are in love with the possibilities and the extra traffic that is being generated from Pinterest!
The public has fallen in love with Pinterest because they are finding great visual content that they weren’t able to connect with previously. The challenge though is with the service still being an “invite only” service how can you ensure all of your “social followers” see your board? Simple just integrate your Pinterest board into your facebook page!
I know a few of you out there are saying SocialMMMDiva I am not that tech savvy! Well lucky for you I am :-)
Here’s a quick tutorial on adding a Pinterest tab on your Facebook Fan Page.

1. Visit http://apps.facebook.com/iframehost and then click Install Page Tab

2. Choose the page you wish to add the iframe to.

3. Click Add Stactic iFrame Tab.
4. Your new tab will appear on the Fan page.
4.5 A welcome tab will appear click this to edit the static iFrame

5. Click the Authorize Tab.

6. Click Allow.
7. Select the URl in the Page Source Section.

8.You want to make sure that you use the MOBILE version of your Pinterest profile so insert an m before the Pinterest.com and leave off the www.
8.5 Please note according to Woobox Support you can no longer add iFrame to a specific Pinterest board any longer without using the redirect feature.
9. You will notice at the top that you can change the tab image. Click change tab image to customize this to your personal Pinterest logo.
10. You will notice at the bottom that you can change the name of your tab. Customize this to what you would like the name to say.
11. Click save and then scroll to the top and select view tab. if you follow the link it will take you to my Pinterest board on FB! http://on.fb.me/Hctdj5
Viola you have just added Pinterest to your Facebook Fan Page! Now wasn’t that easy darlin’?
Psst here’s another tip up load your pictures to Pinterest and then embed them in your blog posts :-) if you click the one in this post it will take you to my Pinterest board!
Ok smooches and tah tah for now!

Tuesday, March 20, 2012

Visual Story Branding With Pinterest The World’s Latest Social Media Obsession!

So by now unless you have been trapped on Mars, you’ve heard about Pinterest and you’ve seen the 20 million tweets, 7 million blog posts, 2 million YouTube videos and 1 million webinars! To tell you what?  The exact same thing you would have learned if you had read the start-up directions or gone to the help section on Pinterest

I know, I know it’s every good blogger, social media guru and experts job to jump on the latest Social Media Tool bandwagon but come on folks! Some of these how-to’s are lengthy, boring and plain ole stupid!  So to cut to the chase at the end of this post I will share some links to some of the best Pinterest blog post, tutorials and Pinboards around to get your creative juices flowing.

Now let’s keep in mind not every social media tool out there should be used in every company’s social media engagement strategy however with a little creativity and imagination most companies can use Pinterest, especially if they are subscriber’s to the story branding concept.

What is story branding you ask? Well for the purpose of Pinterest campaigns and strategies; it's creating a well-defined visual story that connects your audience with the underlying message that you are trying to convey. One of the best boards around employing this “Story Branding” concept is the Texas A & M  Aggies Tradition board! The Aggies have taken pictures of  their traditions “in action” and used the comment section to explain them to the viewers. After looking at the pictures and reading the comments one truly understands what the “Aggie Traditions” are and how important they are to the students and alumni. Another great use of visual story branding is Fashion blogger Christine Martinez her boards were so engaging that Calypso St. Barth sent her on an all-expense paid  trip to St. Barth to “Pin” live from  their summer catalog fashion shoot!

So there you have it a few good examples of visual story telling that connected the authors with their audiences and left them wanting more!

 Stay tuned for my upcoming e-booklet on Pinterest Engagement Strategies and Contests ….but until then you can watch out for the occasional cinch with Pinterest and other social media tips! As a matter of fact listen to the one below to find out how to track your ROE/ROI(Return of Engagement/Return of Investment)

Tata for now smooches SocialMMMDiva ;-) 

For more tips on Pinterest and the best Pinterest analytic tools listen to the cinch post below

Wednesday, December 21, 2011

2011 was really a “Tweetastic” year! And these awesome twitter tools were behind it all….

Yep, it’s that time of year when we all reflect on days gone by, this is the 1st post in my end of the 2011 review. This particular post is about the things that made 2011 a “Tweetastic” year! 

This year I was introduced to some awesome twitter apps and engagement strategies that I would like to share with you. Yep that’s right I said strategies!! Because there really is more to twitter than just a newsfeed of the next Middle Eastern revolution or the outrageous family announcements by the Kardashian's! So let’s have a look shall we…

First up lets discuss some of the twitter apps that I found and how best to use them!

Pay with a tweet

I like Pay with a Tweet, it allows you to give free content to people in exchange for them tweeting that they are reading/using your content! 

I would use Pay with a Tweet if I was new to the industry and wanted to share my new e-book. Because even though I know it has value my potential customer might not want to part with cash to read it but for just a tweet??? Now we're talking!   

Let's you collect tweets, yours and others on various topics, that most often than not have links to some great articles  Another great way to build your brand using content created by others and stay abreast of all the industry topics that are important to you. 

A great way to tell your story using content provided by others…take a look at how we used it to tell how the U.S. is falling in love with the “The Mis-Adventures of Awkward Black Girl”!

Recently I have had some issues with Tweetdeck, that have left me red-faced and looking for a back-up solution and then I found Tweetvisor! I love this web-based tweet scheduler!! At a glance I can see my DM’s, @SocialMMMDiva’s and networks posts. I can also pop things in and walk away with the peace of mind that it really is going to post!! Now if only they did Facebook and Google+ too….. 

 I like Twilert it’s much like setting a google alert for things you want to be in the loop on only on twitter! So say you can set one for your twitter handle so you can see if anyone is tweeting about you or your brand. Or for keywords that you might want to respond to, like the word #Klout you will get a feed of all the tweets about #Klout. Now this will come in handy if you are writing a blog about #Klout and need inspiration.  

Now this tool is a great way to index your tweets. A one stop shop (mini-webpage) for people to see what you tweet about and determine if they want to follow you on twitter! Click the link and head on over to my branded index of tweets.

 So tell me which of these Twitter tools do you use and why? If you didn’t use any of them which will you play around with in 2012? And lastly what Twitter tools made 2011 Tweetastic for you?

Tuesday, November 15, 2011

Klout 2.0|The fall out and breaking it off with an old friend!

So finally after days of waiting for a response, I received an e-mail from Klout. After reading the canned responses, I am beginning to wonder if they really know what an algorithm is or how it should function! Just one look and you will understand why it is the good folks at Klout couldn’t seem to get the right equation together for their new algorithm! Go ahead click the link I double dare ya! Klout Algorithm Analysts hard at work ; now after that display of awesome tomfoolery one can understand why the new algorithm is what it is! I mean after all of that I guess the best equation they could come up with was (Twitter +FaceBook+ Foursquare -MySpace) + (True Reach + Network)*Amplification=HOT MESS! No, really I have given up all hope of the good folks over at Klout ever addressing the issues! I mean Social Media Enthusiasts everywhere want questions like these listed below answered: • What/who determines what we are influential about? o i.e. how many times can we discuss a topic before we are determined to have "Klout" on that subject? I mean I myself have tweet'd and facebook'd about venues to host a clients speed dating event and suddenly I am influential on bars ( I don't drink) yet nothing on qr codes or social tv or webprogram's which I discuss daily. And this is a common complaint of others in my social tv and qr code networks. • How will "Klout" correct this issue? • Why is it when my true reach or network influence goes down my overall "Klout" score decreases? • Also how can we add a topic that we want to give +K to an influencer on? But alas Klout feels like Jane Q public doesn’t deserve a response! So, I guess like the saying goes I’ll be treating Klout like an old boyfriend; Sure we talk and do other things ….but it’s just not the same….I’ve been eyeing the guy across the hall and he’s looking in-Kred-ibly hot!

Sunday, November 13, 2011

A Sassy Social Mobile Media Marketing Summit in the South 2012

You’re either social or not and who better to learn "Social Mobile Media Marketing Strategies from than a Social Mobile Media Marketing Diva! So after giving it some thought this Social Mobile Media Marketing Diva is asking for help from her friends to make a dream become a reality! That's right I am asking for the help of friends to assist me in funding a Social Mobile Media Marketing Summit in 1st quarter 2012. If each of my friends could give $2 and tell 12 friends we'll be able to reach our goal in no time!

Please Unleash the DIWO! -- 'Do It With Others' by asking folks to get the word out and make some noise about our Campaign. Help us get the word out about our Social Mobile Media Marketing Summit for women. Spread the word! Post that you donated to Facebook and Twitter!

What I pledge to do going forward: I will continue to share my social media tips tricks and overall knowledge with everyone openly - making sure that nobody has to go without basic social media knowledge.
I will mentor anyone who needs assistance in re-inventing their current business strategies to reflect aspects of social business and change the way customers engage and companies engage with their business. this fast paced social mobile media marketing world.
I will continue to tell the whole story - BS free - so that we can see what it really takes to be successful with social mobile media marketing today.

Thank you and keep sending me your love, support and encouragement!

Friday, November 4, 2011

Klout 2.0|The"fall out" and working through the kinks; or not!

OMG the “Twitterverse” has been abuzz with the recent changes that “Klout” has made to their algorithms, the social media world is on fire!

It’s amazing to me how many “Social Media Experts” who previously touted “Klout” as “The Social Media influence tool” to use, are now willing to jump ship and look for some “Kred”ential’s” (not that Kred doesn’t seem to be on top of their game or anything). But frankly I just don’t get it! If you ask me it’s quite laughable at the amount of bruised Klout ego’s out there! I mean really a few short weeks ago many of the so called “Social Media Experts”, (you know who they are!) couldn’t say enough good things about “Klout” and “Klout Perks”! If these so called “Social Media Experts”, were truly on top of their game there would have been little to no changes in their scores when the “Klout Analyst’s”, finally figured out what truly makes up Social Influence.

To me “Klout” was initially a simple measurement of your Twitter presence; however they saw an opportunity to turn the service into a viable business by adding on the measurement of facebook reach and influence, for businesses. As we have entered Social Media 3.0, the expectation is that people now have a way to equate return of engagement to return on investment.

Overtime and with the help of certain “Brands”, Klout now has a growing structure for which to begin measuring social influence. This is important in that so many of our “Social Media Experts”, previously were gaming “Klout” by this I mean they were simply obtaining followers and dousing then with information, not actually engaging them. So here we are today with tons of “Social Media Experts”, with bruised egos because they have been found out and must now start re-building their Social Influence. Perhaps this time they will be better at creatively engaging and communicating with at least 10% of those 9,999 followers on a weekly basis!

Since influence is relative why all the so called “Social Media Experts” are upset that their “Rock star” scores have dropped from 80 to 46? Why are they not upset with the fact that it is took “Klout” so long to understand what Social Influence truly consists of?

My issues with “Klout” are not that they’ve changed the algorithms to what they actually should have been measuring but that they do not address the broken pieces of the system! Such as, how does one become influential of bars after one Facebook post and maybe three tweets, on the subject?! And not be influential in QR codes and they sit on a weekly chat regarding that subject and are constantly retweeted and even quoted in various blogs; on the matter! Not to mention, there aren’t any instructions on how to give +K to an influencer on a subject we feel they are an influencer of? These are the issues we want answers to!

I digress; the good folks at “Klout” were not able to respond back to me in a timely fashion so I had to push forward without a response from them. And while my relationship with “Klout” has been bittersweet I would love to see them re-brand and move forward; as I have invested so much time building my “Social Influence” and “Klout”. However with these unanswered questions I find myself wanting to join in on the #OccupyKlout movement or my favorite “Who needs “Klout” when they have Social Media “Kred”!

For more information on Social Media “Kred” go to www.kred.ly

To read more about measuring your Social Media Influence read this great article on "Social Media Examiner" by Phil Mershon, "6 Ways to Measure Your Social Media Results".

Friday, September 16, 2011

Learn how to be more Tweetastic with these 5 Tantalizing Twitter Engagement Tricks!

Engaging your followers on Twitter can sometimes be elusive at best but hopefully after giving a few of our twitter engagement tricks a try, your followers will think you are Tweetastic!

Now we all know that the “Twitterverse” can be fickle and that to be considered one of the “Tweetastic” people you need to have an ever evolving twitter strategy. As previously discussed in my free Twitter e-book “The SocialMMMDiva’s Twitter Tips & Tricks”, people like to follow tweeters who provide interesting, innovative, useful and engaging content. How do you do all that and stand out from the crowd, you ask? Simple take the time to listen to your followers and then develop your brand’s twitter strategy!

I know you are saying great SocialMMMDiva is going to give us one of those fluff you can do kind of posts and are ready to click off but hold on a sec and I’ll get to the “details” of it all…are ya ready??

Here we go……

Be useful provide your followers with informative and interesting links to great new twitter tools, like tweetreach and twylah.

Be engaging include a call to action or conversational starting comment in each tweet.

Be creative while developing a social engagement strategy for a client recently I came across all kind of ideas from in real life twitter events like “Taste & Tweet” or “Tweet & Toast’s to virtual book clubs and authors hosting “chirptours”.

Be innovative I’ve recently created and hosted “Twirting Tips”, “Tweet Twivia” & “Tweet Scramble” events for a few of my clients.

Be consistent set a posting schedule consisting of the various strategies that you will be using so that your followers will know when to expect to receive useful information or partake in your weekly twitter game or challenges!

Once you have implemented these things into your bag of “Twitter Tricks” your followers just may add you to their list of “Tweetastic” people!