OMG, have you heard of Storify??

I recently came across this great tool called, "Storify". I know you are wondering why is the SocialMMMDiva so excited, right? Well, have you ever needed to document a story in a hurry? Worse yet have you ever gotten writer's block while in the middle of writing a quick release article? Then Storify is for you!

Storify, is this really cool web based tool that lets you tell stories using social media; such as Tweets, photos and videos. You can search different social networks, blogs etc. basically anything on the World Wide Web, to create your story! You can add text and if you use google websites just upload your own content. Drop it into their URL API and voila you can add that to your story too!

So take a look at how I used Storify to do a quick and dirty case study on a recent event I promoted.



Don't forget to leave the SocialMMMDiva a note with your thoughts, about Storify.

Let’s get Mocial!

I know some of you are wondering what the heck is “Mocial”; well it’s the new buzzword for the summer of 2011!
Mocial(Mo~shul) defined as to use a social networking engine (i.e. Facebook, Foursquare, Twitter etc.) through any mobile device to seek companionship, check in with others and/or receive deals/discounts from businesses while "on the go".
Basically it’s mobile + social and why does “Mocial” matter to you and your businesses marketing plan---because the numbers don’t lie!

Let’s take a look shall we? According to Wikipedia, 96% of the US population has a cell phone. Various surveys have suggested that 50% of those people have their phones within reach 80% of waking hours! Not to mention that 40% of facebook users are accessing the site from their mobile and Foursquare has increased its membership from 500,000 users 9 months ago to 5 million! So like I said the numbers don’t lie!
Beginning July 18th through the 22nd the Social Mobile Media Marketing Diva will be coaching you on the dynamics of “Mocial Marketing” and what constitutes an excellent Mocial Marketing campaign. Not only will you be learning about the different tools that can be used to “Go Mocial” but you’ll have an opportunity to get familiar with some of the free tools available to use by taking part in Mocial challenges along the way and maybe even winning a few cool prizes!
 Learn how to use qr codes, twitter, youtube & more to create an interactive and engaging Mocial marketing campaign.
 It’s free & fun.
Get started now! Psst be sure to tell a friend!
For 2 extra points text message “Diva” to 96362 to opt-in to receive VIP marketing tips from the SocialMMMDiva.
Rules:
The first person to reach 15 points wins. Contestants must be a resident of the Continental U.S. (50 states) and does not have a .mobi website or a multi-channel engagement platform system.
Prizes:
All challenge participants will receive $20 off a .mobi website with free domain name registration ($175 value and excludes monthly service fee of $25).
Second place winner gets a 10 day trial from “Hit My Line’s” multi-channel engagement platform! That’s right set up your own opt-in text message campaign and post to twitter & Facebook from Hit My Line’s campaign manager.
The Grand Prize winner will receive a 30 day trial .mobi website with free domain name registration and “Hit My Line’s” multi-channel engagement platform for 30 days (valued at $300 and excludes any associated monthly service fees).

Channel surfing

So today Saphire [my car] has decided that she doesn't want to go outside, so I have to stay home too. Time to channel surf!
As I flip through the channels I see an Oscar Meyer commercial where the husband is soo ignoring his wife @d not going to the kitchen to get his lunch UNTIL drum roll she Texts him a picture of his lunch!  Swoosh I channel changes to my favorite shopping chanel and as the hostess is teling me about a beautiful morganite set I rose and white gold ring she says if you downloaded are app "lucky" you! You can oder and secure your purchase withouut holding on the phome as these are selling like hotcakes! Swoosh channel lands on game tv new show on where the host is telling how us folks at home can play along using the app or by sending a text!
So as I type this out on my Samsung Epic keyboard, I am thinking how did we ever watch tv without my mobile! And my next thought was how can any business owner do business without multi channel social engagement anymore?! 

Digital Summit 2011; Social Search ranking vs Google ranking which carries more weight?

If you are a small to midsized company getting started in Social Mobile Media"; your initial social mobile media concerns should be focused on where you rank socially more so than what your google rank is.

So you might want to start checking out your Bing score too now that Bing.com & Facebook have teamed up to create the second largest search engine behind YouTube!

Hmm I wonder if there will soon be a Bing song?

What can social media and the mobility of it all do for "Brand You"?

Lately I've been having some discussions with friends around social media and how it’s changed what happens when people behave badly. How it can help you project the image you want.

I mean think back a few years to the "Kobe Bryant" issue, first the story broke in the paper that he had raped a 19yr old woman in 2004 and it was a few days before the so called record was set straight and Bryant was able to go back to convincing the world he's such a great guy. His PR team did a good job because 7 years later you really have to scour the web to find anything about him behaving badly! At first glance all you find is references to him being a "gym rat" how hard he works at being #1 and how high he can jump! Kudos to his PR team but have you ever thought about what they could have done with today's tools?

Well then, fast forward to 2011 where "social mobile media" and "social branding" reign supreme!

Now repeat after me and say the name "Charlie Sheen" yep that's right...I said it "Charlie Sheen"! Now "Google" him and what do you see...that's right you get all this stuff saying he's "winning"!

Really??? How can this be?? This man was fired from his job in the morning as a result from the night before wild partying antics! Ranging from drugs and sex parties around his small children to who knows what else!! I mean the man’s children were even removed from his custody!! And the next day he is winning! How can this be you ask? "Social mobile media" and "social branding"!!

Once Charlie sobered up, he began tweeting things like "What did they expect, I am "Charlie Sheen"?" "I'm paid to be a bad boy" and my favorite "I'm winning" after tweeting comments like these and of course hitting every talk show out there, it appears he is winning.

Now I hate to see "social mobile media" and "social branding" used for evil but I mean his tweeting broke a record for most new followers in a day! And this earned him a million dollar contract of sponsored tweets, He's youtube'd and facebooked and has racked up so many endorsements that he has in a few short day's replaced his income from the show 2 1/2 men!

Now for most of us we don't have as much "drama" in our lives as Charlie Sheen does, however in this tough job economy how will you use "social mobile media" and "social branding" to either help you keep your job or get you your dream job? It's just a thought....but what can "social mobile media branding" do for you?

If you need help defining or marketing "your brand" on the go the Social Mobile Media Marketing Diva can help you just call 888-546-7947!

QR codes, are they here to stay? Well the Social Mobile Media Marketing Diva certainly believes so!

So over the last few months we’ve all been hearing and seeing a lot going on in the “social mobile” world around QR codes and now I know they have not only arrived but are here to stay!! How do I know this because not only is the military using them to get the word out to possible recruits with slick video’s but Target and Macy’s are using them to push out styling tips from today’s hottest designers!
According to the statement Martine Reardon Macy’s executive vice president of marketing provided to Katie Deatsch of internetretailer.com, Macy’s has launched a new campaign called “Backstage Pass” which utilizes the new QR code technology in an exciting manner bringing their fashion experts and designers to the public as they shop at local Macy’s store via their mobile devices.

Oh and did I mention a certain “Social Mobile Media Marketing Diva” added one to her cover letter a few weeks back and OMW the response has been just unbelievable! So yes I would have to say that with Macy’s and Target joining the game QR codes are here to stay! So how will you use them in your marketing campaign? In your personal branding efforts? What creative ways have you seen them used?
Be sure you respond to this post with your QR code story & if you have time check out the show on Wednesday Tracey Dreby from Jagtag will be on talking everything QR codes!
Tata for now the Social Mobile Media Marketing Diva!
Be sure to catch my blog talk radio show, on Wednesday, March 9th! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with Eric Bryant and other industry experts, on how to creatively us QR codes! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.

Cupid pull back your bow and make a phone that the Social Mobile Media Marketing Diva can fall in love with!

Yeah yeah Valentines Day was a few weeks ago I know, but today the question “what would you absolutely love in a phone?” was put to the Social Mobile Media Marketing Diva. So I thought about it and was like Samsung was on the right track last year when they brought out the Samsung Diva S7070, as far as handset design and extra divalicous features go; such as the SOS message and Fake Call features for a date gone bad or get out of that oh so boring meeting! Even the beauty editing features on the camera was a great idea and the SMMMDiva really loved the smokey crystal feature as the engage button!! But dear Samsung, everyone knows that the 2011 Diva is also a business owner and she needs all of the features of the Samsung Epic as well as the features listed above!! I mean how do you expect for a true Diva to live without 4g connection speeds? And that tacky Diamond pillow design needs to go!! A mirrored finished with rhinestones’ and smokey crystals strategically placed on the handset to provide the Bling Bling effect would be better appreciated. An elegant matching Bluetooth ear piece and watch would be lovely too. The watch feature would act as a screen to view incoming calls and messages on while in a meeting…. the ear piece well y’all know what to make it do.
So Samsung if you could remake this phone and come out with the Samsung Diva 9000 (cuz the new version should be 2000 times better)before the end of the year…then viola there you have it the perfect phone for the Social Mobile Media Marketing Diva!

PS Dear Samsung if you could put a rush on it as the Social Mobile Media Marketing Diva turns 44 in 6 weeks!
If not I’ll tell Santa to bring it to me for Christmas …Orange, Lime green & Turquoise are my fave colors ;-)

Tata for now the Social Mobile Media Marketing Diva!
Be sure to catch my blog talk radio show, on Wednesday, March 2nd! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with industry experts, on how to build the perfect, interactive Social Mobile Media Marketing plan for Valentine’s day ! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.