Where in the world is Ms. Gladys (aka the social influencer)?

Do you know where your customers play on the internet? Do you know which of your customers are like Ms Gladys the neighborhood gossip? No, well the Social MMMDiva has a few trips, tricks and tools to help you figure it all out!!

So lets talk about a few of the tools that I use to help me develop a successful Social Media Campaign. First up for discussion is Flowtown, if your company is currently collecting your customers e-mail addresses this will be a cinch for you to get started with! Just import all of your e-mail addresses and then click the insight tab and viola you now know what percentage of your customers are on what site along with the gender age and location of your most influential customers! This is just “the best”tool it keeps you from running all over the social web like a chicken with it’s head cut off!!

Ok so you figured out who your customers are and where they hang out to discuss the details of their lives ….now it’s time to find out who is the biggest influencer in the group(aka your Ms Gladys)! I know I know you’re wondering how in the heck do I do that! Well you use Klout.com!!

So here’s where what you learned at “Flowtown” becomes useful. Just take a few of the twitter names you got from your Flowtown dashboard and plug them into the search on Klout.com to find out that contacts Klout score. The people that are currently apart of your network with high scores(aka your Ms Gladys) you want to make sure that you keep them constantly engaged in all of your social media campaigns. Sending them direct tweets or posting specific specials to their Facebook wall! Let Ms. Gladys and her mouth do the marketing for you! It’s easier, cheaper and most often than not more successful too!

Now that you know who has Klout or should I say you’ve identified Ms Gladys and where she is sharing the details of hers and everyone else in towns lives, it’s time to get busy! Get out there and develop your best word of mouth marketing aka social mobile media marketing campaign ever!!

Smooches the Social Mobile Media Marketing Diva

PS Please be sure to comeback at let the SMMMDiva know how these tools worked for you !
Send me a DM @SMMMDiva

Tata for now!

With a little hardwork and an excellent coach you too can be a "Guru"!

So I am checking out my e-mails this afternoon and I see there is another e-mail giving tips on how to ensure “Social Media Success” and one from another “Social Media Guru” who has popped up and swears he can help me improve my business!!

I swear they are like weeds!

Honestly people Social Media is so new that there CAN NOT be that many guru’s! There are a few Subject Matter Experts who will one day grow up to be guru’s but for now..if you have the time to listen, read and engage people you too can be a self proclaimed”guru"!

Not to mention that since Social Media is still evolving the 5 things that worked for Company A & the 10 things that worked for Company B may not work for YOUR COMPANY!

Honestly the only way to really succeed is to join the conversations that people are having about you and your brand! Be authentic and consistent! Interact with them. Have them out to your place for some fun! Be sure to return the favor every now and then… if you are a local business stop by one or two of your followers events and bring some goodies! Or if you are a big company brand send your local team out with goodies. As Big Momma used to say “You can get more flies with honey than with vinegar baby”!

So there you have it you too can be a social media guru! But if you get lost along the way feel free to text or call the Social Mobile Media Marketing Diva for a few tips!

Tata for now

Did you remember to incorporate mobile into your social media marketing plan?

Ok so your company has finally put together a social media marketing plan and you think you’re ready to conquer the social media marketing world. Then BAM you are hit with the reality that life just went mobile!


From April 2009 thru April of 2010 mobile phone use as it relates to social networking grew dramatically during that time according to comScore MobiLens data. Social networking was the frontrunner of all mobile application categories with 240% growth during this time frame as the numbers of users increased from 4.3 million to 14.5 million! Now let me throw this question at you so did you include mobile in your social media marketing plan?

Now y’all know that I have told you from the start that social media marketing was way more than throwing up a facebook/myspace page & an occasional tweet but a full on compilation of marketing efforts! This could consist of several tools depending on the nature of your business. Your needs may range from facebook, sms/text message marketing, radio, print, TV integration to building a mobile “app” or even Bluetooth marketing!!

So there you have it! Time to go out and re-vamp your plans, now just remember that marketing in general is not a one size fits all type of outfit! Any true Diva knows that to get the proper fit it must be tailored for your individual personality & size. So while you have a social media marketing company handling your social media plan be sure they are qualified to take on the task of Social Mobile Media Marketing!

For more info on Social Mobile Media Marketing you can always contact the Social Mobile Media Marketing Diva at Karen@onyxmobilemarketing.com or 888-546-7947

Tata for now Smooches
the Social Mobile Media Marketing Diva!

Have you taken advantage of Google & YouTube to tell your company's story see our example"Looking for a Social Media Branding Expert"

So it’s been a few months since the Social Mobile Media Marketing Diva has been able to be “social”! Well she’s back my pretties, she’s back!


And the first thing on her mind is why haven’t I seen more companies using YouTube to interact with their followers? Also can people be a little more creative with Google? Now I know there are a few of you out there saying did the Social Mobile Media Marketing Diva put her braids in too tight?! No but after the cute little “Toy Story” ad using the Google search stories "app"; I expected to see more small business owners capitalizing on this. It’s really cute and it’s a good way to position you or your company as “the subject matter expert” in your field! Oh and did I mention it's free!

Now here are a few tips to help you tell the best story possible:

• If there isn’t a lot about you on the “web” you may want to post to a few blogs before making your Google Search story.
• Also the “app” lets you decide whether or not to use what you find on the web, blog posts, or images about you and your company.

Play with it before you upload your story to YouTube to make sure that you show yourself and or your brand in the best possible light!

Take a look at how the Social Mobile Media Marketing Diva used the “app” and then go make one for your company or brand!

P.S. Be sure to hit the like button on YouTube ;-)

Smooches the Social Mobile Media Marketing Diva

How to use Social Media to increase fan page interaction and possibly take your product viral?

Have you ever asked your fans to do something for you, say change their status update?

Well,this week the Goszip Mall fan page asked that each of their fan’s change their profile picture to a sassy pair of open toe shoes to celebrate that spring is quickly approaching. Then later in the week they sent out a “fan” update (e-mail) asking the fans to change their status updates to “I want you to come and ____ with me.” To see what response’s they would get. Now keep in mind, all of the Fashionista’s who are fans of Goszip Mall were aware that the blank space was to be filled with the word “shop” but it was great to see the responses on the pages of the Fashionista’s who are fans of Goszip Mall, when they shared the status updates with their friends.


These two social experiments were opportunities to increase the fan base and fan interaction of the Goszip Mall fan. The owners of the Goszip Mall fan page were able to gauge the initial success of these posting by looking to see how many of their fans changed their profile pictures for the day to a picture of sassy open toe shoes. Not to mention they were able to go to the facebook insight report and check the increase in unique page views and the increase in fans. They used the same tools to gauge the success of the status update challenge as well.

With each of those one day experiments the Goszip Mall fan page saw a 5% increase in fan page interaction. Not to mention on both days they added 10 new members to their page. I am sure that after their small success in engaging their fans last week the management team at Goszip Mall will run more of these types of marketing initiatives until the find the right one that takes them viral!

So what catchy things can you come up with this upcoming week that will get your “fans/friends/followers” interacting with you on the Social Web? Give it a try and come back & tell me all about it!

the Social Mobile Media Marketing Diva ;-)

So now you are on facebook,myspace & twitter now what?!

You have a really great looking page on the top 3 social networks. You'v posted and tweeted and yet you've only acquired a total of 3 fans/friends/followers on all 3 sites!  And you are thinking what the heck am I doing wrong? Well let's talk this out,have you joined any groups where people are interested in your product or business? If so, have you asked anyone in the group to be your friend? Now after making a friend or two let's look at what you are saying to your friends. Are you just posting statements? Or are you asking open ended questions that foster a reply? Have you tried giving your fans/friends/followers a call to action?    

Not sure what I am talking about? Ok try this on for size...if you have a friend who is having an issue with gaining friends on facebook then hit the share on FB button to share this article. Have you shared? Great now you have just completed a call to action on fb! 

Now try this on twitter I'm playing text & win games with # goszipmall.com # ....did you tweet that? Great again you have just completed a call to action. Ok so let's go give that a try on our own pages! Be sure to comeback and post a reply as to how this worked out for you.

Smooches the Social Media Marketing Diva   

What is Onyx Mobile Marketing?

Onyx Mobile Marketing, is a business that helps build and maintain brand preference. What better way to make that happen than to offer businesses the hottest multi-channel communication technology (i.e. Mobile Text, IM, Email, Social networks, Blogs) to market their products and services to consumers both locally, globally and affordably. Merchants can provide incredible deals to consumers via online or mobile text."



“Onyx Mobile Marketing's approach – using text, browsers, and emails – gives participating businesses access to the broadest possible customer audience.” Says CEO Karen Rogers-Robinson.


Consumers are now warming up to this new digital medium and have even opted in to mobile customer programs. As businesses continue to partner with Onyx Mobile Marketing, their deals and discounts will reach a larger number of users via text messages though short code technology. Merchants can visit www.onyxmobilemarketing.com to get the latest info about Onyx Mobile Marketing.


Onyx Mobile Marketing prides itself on being different from other businesses in social media marketing because our consumer reach does not pertain to one particular type of cell phone user. Businesses who use free mobile applications in order to interact with shoppers do just that; limit their deals to certain users. The users who take advantage of these applications are primarily smart phone users—19 percent of cell phone users.


Our company allows businesses to interact with consumers and also give feedback about the services rendered.


Mobile Marketing has its benefits when it comes to following consumer trends and offering great deals. Onyx wants to help broaden a company’s target market by sending mobile coupons via text message, instead of through free mobile applications. By using a five to six digit “short code,” the company can send and receive text messages. These short codes can be advertised online or in store banners (TEXT DEALS to 467947 for 10% of your next purchase) and offered at any specific time of the day.


We are here to help build and maintain your company brand by using social networks and SMS messaging. We want your business to flourish and for sales to increase. Mobile Marketing is here and it is the future… so shoppers check your phones!