Cupid pull back your bow and make a phone that the Social Mobile Media Marketing Diva can fall in love with!

Yeah yeah Valentines Day was a few weeks ago I know, but today the question “what would you absolutely love in a phone?” was put to the Social Mobile Media Marketing Diva. So I thought about it and was like Samsung was on the right track last year when they brought out the Samsung Diva S7070, as far as handset design and extra divalicous features go; such as the SOS message and Fake Call features for a date gone bad or get out of that oh so boring meeting! Even the beauty editing features on the camera was a great idea and the SMMMDiva really loved the smokey crystal feature as the engage button!! But dear Samsung, everyone knows that the 2011 Diva is also a business owner and she needs all of the features of the Samsung Epic as well as the features listed above!! I mean how do you expect for a true Diva to live without 4g connection speeds? And that tacky Diamond pillow design needs to go!! A mirrored finished with rhinestones’ and smokey crystals strategically placed on the handset to provide the Bling Bling effect would be better appreciated. An elegant matching Bluetooth ear piece and watch would be lovely too. The watch feature would act as a screen to view incoming calls and messages on while in a meeting…. the ear piece well y’all know what to make it do.
So Samsung if you could remake this phone and come out with the Samsung Diva 9000 (cuz the new version should be 2000 times better)before the end of the year…then viola there you have it the perfect phone for the Social Mobile Media Marketing Diva!

PS Dear Samsung if you could put a rush on it as the Social Mobile Media Marketing Diva turns 44 in 6 weeks!
If not I’ll tell Santa to bring it to me for Christmas …Orange, Lime green & Turquoise are my fave colors ;-)

Tata for now the Social Mobile Media Marketing Diva!
Be sure to catch my blog talk radio show, on Wednesday, March 2nd! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with industry experts, on how to build the perfect, interactive Social Mobile Media Marketing plan for Valentine’s day ! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.

Cupid pull back your bow and make my customers fall in love with my marketing...

With Valentine’s Day fast approaching now is the time to start you social mobile media marketing plan!
With just 3 weeks until Cupid starts letting those arrows fly it’s time to start engaging our friends/followers on Facebook & Twitter!!
So gather up all of your imagery and your best offer and let’s get to it!
Segment out your friends/followers. Separate those that use LBS apps to check in at their favorite places from those that are quick to share their experiences with others.
• On Friday the 28th it’s time to get interactive!
o Let’s start with a simple post/tweet asking our circle to participate in our FB/twitter Valentine’s Day truth or dare campaign.
o Follow that up with an initial offer to participate in your spectacular Valentine’s Day interactive event! In this case we are having a scavenger hunt to drive them to our stores.
• On Saturday the 29th it’s time to send out your 1st reminder about your 14 days of love spectacular Valentine’s Day interactive event!
• On Monday the 31st it’s time send out your 2nd reminder about your 14 days of love spectacular Valentine’s Day interactive event!
• On February 1st it’s time to get things started!
o Send out a Message update to your FB friends reminding them of your 2 spectacular Valentine’s Day promotions.
 For the facebook/twitter “truth or dare” promotion it’s time to start posting/tweeting your questions !
• At 8:30 am for the next 14 days post/tweet question of the day and advise that they have from 9-5pm your time zone to respond. Best truth answer /best dare picture wins that day’s prize!
• Daily winner’s go into drawing for the Ultimate Lovers drawing held at 6pm on Valentine’s day!
o Now it’s time to design our 14 days of love spectacular Valentine’s Day interactive event!
 Now there are several free resources you can use to build this promo such as foursquare, where.com and even facebook places but today we will be using SCVNGR.
• So go to http://www.scvngr.com/ and sign up, the service is free for a simple hunt!
• Go in and add your 5 challenges (you only get 5 with the free version). Give them a different point values adding up to 14 for the 14 days of the interactive challenge and viola you have just created your 1st social mobile media marketing campaign!

Be sure to catch my new blog talk radio show, on Wednesday, February 2nd! “Social Mobile Media Marketing Tips & Tricks with The Social Mobile Media Marketing Diva”, come join the conversation as I chat with industry experts, on how to build the perfect, interactive Social Mobile Media Marketing plan for Valentine’s day ! We go live at 1:30 p.m. Pacific/ 3:30 p.m. Eastern. Callers are encouraged to call (310) 807-5168 to listen or ask questions. The stream and archives are available at http://www.blogtalkradio.com/socialmmmdiva.
Tata for now the Social Mobile Media Marketing Diva!

It's Christmas time in the city! Ok well it's really Thanksgiving, but hey all the stores are decked out for Christmas....

So anyhoo...my favorite time of year is here!! I just love Christmas!! The smell of the cinnamon, the pine, the brisk air and The Shopping!

Ahh what a wonderful time of year!!

So have you seen the social mobile media marketing efforts being touted this year?? Well in a surprising move Nieman Marcus (I was a bit shocked as they don’t actually have a Facebook or Myspace fan page!*) has thrown their hat into the ring with the help of social media marketing firm Brickfish! Nieman Marcus has called on the firm to put together a shopping challenge for their customers.http://tinyurl.com/SocialMMMDivaNMpresents

The challenge is built so that it will allow users to put together the perfect wish list! In round 1 of the challenge there are 8 categories and there will be 5 finalist from each category**. Now the social element is that you can tweet, post to FB and various other websites; As well as ask your friends to vote for the wish list you created. You know they are gonna create their own!

Now I will tell you that the wish list that I created, posted to my facebook newsfeed just fine and my friends did what they were supposed to go and build one themselves. But I was still a little disappointed with the social mobile media marketing effort that Nieman Marcus and Brickfish has put together this season!

While on Nieman's microsite http://www.neimanmarcus.com/presentsperfectI noticed that they actually had a mobile element to their marketing efforts, this season. With their "Shake it" "Then shop it" iphone app

I was a little taken a back to find that Nieman Marcus only targeted a very small segment of the mobile population by not including apps for Blackberry and Android users! Nor did they have an SMS or text marketing campaign. But hey what do you expect from a company that has yet to finish connecting the dots on the social mobile media marketing revolution and actually add an engaging facebook fan page! I mean who just adds a FB wiki page?? http://tinyurl.com/SocialMMMDivaNMwiki

Anyhoo the Social Mobile Media Marketing Diva gives Neman Marcus & Brickfish a C- for their efforts!! Now to be fair to Brickfish please check out their webpage to see some of their more successful social media marketing efforts at http://www.brickfish.com/default.aspx

Tata for now the Social Mobile Media Marketing Diva!

* Nieman Marcus does have a company promoted FB Wiki page.
** Please see the Nieman Marcus presents perfect microsite for official contest rules.

This is just boo-tiful Social Mobile Media Marketing!

So in the spirit of Halloween (my 2nd favorite holiday)! I have reviewed some pretty cool Social Media Marketing Campaigns. Now I will admit they don’t have enough mobile engagement for me ….I mean y’all know how attached I am to my cell phone but they were pretty cute and both Sear’s and the Nightmare on 13th Haunted house in Utah get kudo’s , while the folks a Fright Planet here in Sacramento, Ca we look forward to how you attempt to engage us next year!
So let’s start with the haunted house since I love attending those…Ok so let’s start with Nightmare on 13th’s actual FB page the welcome page has been customized asking 1st time visitors to “like” the page but I would have ”liked” it to be more interactive perhaps sms sign up to receive haunted alerts all month(yep I just gave you a freebie…so not send the SocialMMDiva a check to ---- j/k) however your app http://www.decapitateme.com was really cute and easy to do perhaps sending this link thru a text link & letting folks do it via mobile would have been cute but the link appearing at the end to get a coupon was nice http://n13.hyperxmedia.net/avoidthelines/
and the youtube interviews and twitter feed really get you excited about attending so they get a A- for this year’s efforts….next year we will be looking for more!



Ok so after running through the Haunted House one realizes that they may need to work out a lil bit more so off to Sear’s we go!! Now if you have visited Sears.com this month you have heard about the shopping Zombies!! If not click here http://tinyurl.com/SocialMMDivaSears Again I would have love to see more mobile engagement but Sears did a good job here the twitter feed, you tube video’s and the interaction on the homepage were pretty cool so a B+ is their grade and I am sure that after the response to this effort next year will be an A+!



PS Fright Planet you’re gonna have to step up your game throwing up a “facebook” page is not Social Media Marketing! And as the SocialMMDiva says why wait until you or your customer is sittin in front of a computer to engage them? Life is Mobile!! And now Marketing is too.
BOO from the SocialMMDiva!

OMG Lifetime, What were you thinking!?! The SocialMMMDiva gives Lifetime & Jagtag a D for their Social Mobile Media Marketing effort!!!

Ok , so this morning I was going thru my e-mail and ran across one touting Lifetime’s first attempt at 2d barcode social media engagement for their new show ”The Fairy Jobmother” and you know being the very “Social Mobile Diva” that I am I was excited to see what they were working with!


So after a lot of digging I was finally able to find a copy of one of the posters for the show and tried to follow the steps that Lifetime TV Network & Jagtag used to attract and engage potential fans of the new show and let’s just say it was a good thing we were not following a recipe for a cake because we would have had a big mess on our hands!! And perhaps somebody in one of these 2 camps needs to read a previous post of the Social Mobile Media Marketing Diva’s called a perfect recipe for a multichannel social mobile media marketing plan! Because what they put together for “The Fairy Jobmother” was just plain awful!!
Anyhoo let’s get back to that poster with the 2d code…well it didn’t work (womp womp) so I went to the Jagtag home page and as luck would have it they had the 2d code there so I took a picture of it and e-mailed it to the e-mail address as quoted on the site specifically for Lifetime’s promo (what the hay is that about?) and I’m still waiting for a response! Then they direct you to Miso the “app” that is supposed to be a social TV viewing event (?) as the lead into their “Check in to win sweepstakes; now I don’t know about you but I am not going to go to a page other than “facebook” while watching TV to “check in” and talk about the show…I mean come on Lifetime have you not heard of “streaming” on your FB page? Not to mention that all of the people in my network who might be watching the show with me are already on Facebook!! And the FB streaming is a simple enough app to add not to mention you could tie in basic sms integration and engage people that way as well. Seems to me the only portion of this social media campaign that shined was the Kickstart your life app that they built on FB!
I understand Lifetime’s desire to compete with the big boy’s USA, CNN & Bravo when it comes to engaging your audience however this was a sad sad attempt! Next time instead of going to the fancy tricks like 2d codes perhaps they should work with a team who can give them a well thought out social mobile media marketing plan!!
Ok y’all the SocialMMMDiva has got to go bye bye for now….

The SocialMMMDiva gives LIONSGATE an E for effort at the attempt at a completely Social Mobile Media Marketing event.

LIONSGATE has entered the Social Mobile Media Marketing game for the release of their new movie “For Colored Girls” and the SocialMMDiva was slightly impressed! I mean after all they attempted to engage both the small percentage of smartphone users as well as mobile users in general!
Needless to say that overall I found that LIONSGATE’s attempt, unlike Verizon Wireless’ “How Sweet The Sound” event fell a bit short of memorable engagement!! Don’t get me wrong it was a fair first attempt (or at least I hope this was their 1st attempt!). But in the future I think they would fare well to emulate Social Mobile Media Marketing veterans USA network and Verizon Wireless to come up with a more engaging experience for their users.
I like the fact that you could interact with the movie posters by using QR codes to view the movie trailer or the “Living Portraits” gallery and even set a reminder for the opening day of the movie; the same can be done by texting “COLORS” to 30333 as well, however you were unable to download copies of the posters as wallpaper and when you click the FB link it took you to the “Madea” page instead of the “For Colored Girls” page!! Soo not cool! Also I felt their facebook page; mobile website and sms campaign did not flow well and in fact was very limiting. I mean if it were a campaign that I had ran I definitely would have included a countdown to the opening app or at the very least a twitter app (txt msg) that would be sent on the day of the movie release allowing them to tweet that #I just saw “For Colored Girls” and it was awesome# but that’s just me!
LIONGATE’S attempt however was ok… but it left this geeky SocialMMMDiva wanting more…. If you would like to view the webpage for the movie go to http://forcoloredgirlsmovie.com/ and the unprecedented gallery of “living Portraits can be viewed on-line at www.forcoloredgirlsgallery.com/.
As always if you need coaching on how to put together an “awesome” Social Mobile Media Marketing event for your company big or small just call the Social Mobile Media Marketing Diva! 888-546-7947 or go to www.onyxmobilemarketing.com for more info
Tata & Smooches for now The SocialMMMDiva

The Social Mobile Media Marketing Diva’s recipe for the perfect multichannel Social Mobile Media Marketing plan as presented by Verizon Wireless .

So have you often wondered how to create a Multichannel Social Mobile Media Marketing plan that ends up a successful and very interactive event? Well let’s take a look at the “showcase” of an event that Verizon wireless put on with “How Sweet the Sound” Gospel event.
First Verizon accepted the fact that you do not make money with gadgets & social media but that you make money with people who trust you! How do you build trust you ask? Build a relationship with your friends/followers help them to feel good about themselves.
Verizon’s commitment to help local churches to provide hope and empowerment to victims of domestic violence, by collecting old phones and refurbishing them. Provided the community with a warm and fuzzy feeling. Then by allowing those same churches to compete in a gospel choir competition to earn additional monies for their particular community service programs, created an even stronger desire to do business with Verizon for this community.
Content is the second most important item needed in this recipe and on the day of the “How Sweet the Sound” Gospel event Verizon provided the attendees with some awesome content! In the art gallery featured artwork was available to attendees as cell phone wallpaper downloads by texting HSTS with the associated number to 8940; attendees who participated in the gospel karaoke on the concourse were able to use Blackberry, iphone and Android apps to download recorded footage of their performances, not to mention the tried and true push to their phones via sms/mms technology. There were donation Hopeline Bins where attendees could donate used phones and accessories to Verizon Wireless’ Hopeline Charity which provides refurbished phones and accessories to victims of domestic violence. And of course Verizon V CAST demo stations were throughout the arena highlighting products and services and a free ringtone offer. During the show gospel singer Marvin Sapp added excitement to the call to action by allowing attendees to pick which song he would perform that evening by texting either song #1, 2 or 3 to 8940. And as an ongoing thing you can text MUSIC to 8940 to get music from the hosts and judges Donald Lawrence, Cece Winans, Tamela Mann and others. The audience supported their favorite choirs and singers with text-to-screen messages and were able to send pictures to the screen by e-mailing them to hsts@verizonwireless.com. Not to mention that the regional winner was determined by texting the word Choir and the choirs’ number of their choice to short code 47100. Now if you noticed throughout the event as the content was being provided Verizon collected cell phone numbers and e-mail addresses all night long! Giving the attendees various opportunities to opt in to their call to action campaign at the event and beyond, provided the third ingredient!
The results were amazing! You had to be there to hear people’s responses, so many of the attendees were talking about the Verizon Wireless brand! Accomplishing the fourth ingredient “brand recognition”!
And rumor has it that marketing exec’s over at Verizon were sending up praises and could be heard shouting Hallelujah! Now this is the perfect Social Mobile Media Marketing Recipe and that’s the gospel from the Social Mobile Media Marketing Diva!!

Smooches SMMMDiva